to devise : to design, to conceive, to invent, to create

A soft drink is a drink with no alcoholic content / without alcohol.

to launch (a product, a campaign, a rocket, a ship ...)

a commercial [C] : an ad [C] / advertising [U]

ex : Although I usually hate advertising, I quite like this ad.

Prime time is the TV time which draws the largest audience /which attracts the greatest number of TV viewers

to zap : to switch from one TV channel to another using a remote control (a zapper)

a medium : a mass media

worthy of : deserving, requiring, worthwhile

ex : Third World Famine is a cause worthy of support.

a billboard : a big panel with advertising on it.

A cost-effective (adj) product offers good quality for a fair price

to ruin : to damage, to destroy

It is a real eyesore : it is really something horrible to see

to be willing to <>to be reluctant to, not to accept

a target >>> to aim at a target >>> to target customers

ex : Prospective consumers are the target of advertisers.

a range (of ages, of prices, of products ..) >>> to range from ... to ...

huge : enormous <> tiny : very small

a champion >>> a championship (cf : leadership, partnership, friendship, hardship ...)

alluring : attractive, exciting

ex : your project sounds/looks/seems very alluring

a draft project : a first general project