1. A soft drink is a drink without alcohol.
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2. Drinkola is the name of a soft drink.
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3. The soft drink made by John Dominic's company contains no alcohol.
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4. John Dominic asks Mary Peters to advise him.
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5. Both agree on using TV advertising.
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6. The cost of TV advertising increased a lot on a very short period.
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7. Mary Peters finds it natural that TV advertising should be so expensive.
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8. TV advertising is more efficient now than it used to be.
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9. The people who watch TV like advertising a lot.
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10. TV commercials are more expensive than radio advertising.
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11. Billboards are quite effective but have a high cost.
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12. John Dominic thinks he is going to be ruined by the cost of advertising.
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13. He seems to worry about the quality of environment.
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14. Good billboard artists can be very cheap.
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15. John Dominic mainly wants to attract people between 27 and 33.
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16. These people prefer advertising rather than sponsoring.
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17. Sponsoring is very expensive but offers poor results.
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18. It is not very expensive to practise athletics.
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19. Pole-vaulting attracts more and more people.
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20. John Dominic proposes to prepare a project based on Mary's ideas.
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Function

Text (word, phrase or sentence)

Line

• Asking for advice

• Disagreeing

• Expressing increase

• Adding (an argument)

• Explaining

• Expressing an alternative

• Expressing break between past and present

• Suggesting

• Comparing

• Expressing desire/will

• Asking for explanation

• Approximating figures

• Opposing an argument

• Giving example(s)

• Expressing increase

• Adding (an argument)

• Suggesting

• Expressing opinion

A. Asking for advice.

Mary Peters : "My sales are very low. What do you think I can/could/should/ought to do?"

B. Giving advice.

Frank Sherwood advises her :

1. Well, you could use modern marketing techniques.
1. Well, you might use modern marketing techniques.
1. Well, you should use modern marketing techniques.
1. Well, you ought to use modern marketing techniques.
1. Well, if I were you, I'd use modern marketing techniques.
1. What about using modern marketing techniques.
1. How about using modern marketing techniques.
1. Why not/don't you use modern marketing techniques.

C. In the past : advice / regret.

My sales were very poor. I had to close down. What could I have done ?

1. Well, you should have used modern marketing techniques.

Exercise 1. Continue and produce sentences from 2 to 8.

Exercise 2 : Return to the present and react to the statement by giving some advice !

1. I'm not quite sure to pass my exam. (work harder)
2. I cannot sell my old car. (place a small ad in the paper)
3. Two employees have been injured. (the boss, improve the working conditions)
4. I'd like a pay rise. (improve performance first)
5. I'm not sure I can apply for this qualified job. (retrain first)
6. I really want that job. (show the best of oneself)
7. My tyres (pneus) look a bit flat, don't they ? (inflate them)
8. I saw someone breaking into the neighbour's house. (report to the police)
9. I'm always broke at the end of the month. (spend less)
10. He's always completely lost when he goes abroad. (study English)

Exercise 3 : Same exercise in the past.

1. She failed her exam. (work harder)
2. He didn't manage to sell his old car. (place a small ad in the paper)
3. Two employees have been injured. (improve the working conditions before)
4. I'd have liked a pay rise. (improve performance)
5. She hasn't been able to apply for this qualified job. (retrain)
6. He really wanted that job. (show the best of oneself)
7. My tyres looked a bit flat before the accident. (inflate them)
8. I saw someone breaking into the neighbour's house. (report to the police)
9. When I was younger, I used to be broke at the end of each month. (spend less)
10. Whenever he went abroad, he was always completely lost. (study English)